Rockler Woodworking and Hardware has committed to a goal of planting 20,000 new trees through Earth Day efforts in partnership with the Hardwood Forestry Fund. As part of an event that celebrates Earth Day on April 22, Rockler will make a donation to the Hardwood Forestry Fund for every online, catalog, and retail purchase made from April 1-22, 2012, in an effort to plant up to 20,000 trees – double the number achieved last year.
The Hardwood Forestry Fund will use Rockler's monetary donation to plant trees in the United States on public lands managed by professional foresters. A not-for-profit, educational organization, the Hardwood Forestry Fund targets planting and management of commercially valuable hardwoods, including black cherry, black walnut, red oak, hard maple, hickory, ash, and others. All trees planted by the Hardwood Forestry Fund are included in a management plan, harvest, and regeneration schedule.
"Teaming with the Hardwood Forestry Fund helps ensure that future generations will enjoy the beauty and many uses of trees throughout the natural life of our hardwood forests," said Scott Ekman, Vice President of Marketing at Rockler. "As the benefactors of harvested trees, our partnership to plant trees helps woodworkers understand the importance of supporting organizations like the Hardwood Forestry Fund."
Woodworkers interested in participating in the Rockler tree-planting program can purchase items at Rockler retail stores, place orders via catalog or online at Rockler.com from April 1-22 to contribute. For more information about the Hardwood Forestry Fund, visit www.hardwoodforestryfund.org.
Rockler partners with Hardwood Forestry Fund
March 30, 2012