LATICRETE, a global manufacturer, installation and finishing systems for the building industry, has promoted Michael Goins to Assistant Regional Sales Manager for the Florida and North Carolina regions. He will be reporting to Greg Braswell, Regional Sales Manager.

"Mike Goins has made significant contributions to the region he has been covering, and I look forward to working even more closely with him in his new role", Braswell stated. "I am very confident he'll do an excellent job for us."

Goins' promotion will increase his overall responsibilities. In addition to taking on the Assistant Regional Sales Manager duties, he will continue to function as a Distributor Sales Representative for North Carolina and Eastern Tennessee. “This is a great chance to gain added experience,” stated Goins. “To be able to continue in my role as a Distribution Sales Representative, while also being able to contribute to Regional Sales is, without question, a wonderful opportunity.”

Goins, a consummate team player who has been with the company for over four years, added, “I would also like to help in any way I can to aid in the individual success of our sales reps.”