• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Breaking Flooring News

Grand opening of LATICRETE Shanghai retail outlet a success

July 9, 2012

LATICRETE, a global manufacturer of installation and finishing systems for the building industry, hosted a major grand opening event at its new retail outlet in the Jiuxing Building Materials Marketplace on June 20th, 2012. The largest marketplace of its kind in Shanghai, the Jiuxing Market is one of the biggest building materials wholesale centers in all of China, with annual sales totaling more than $10 billion Yuan.

According to Judy Xie, Marketing Manager of LATICRETE China, "LATICRETE established its retail outlet and technical center within this market so that people would understand and accept LATICRETE as the industry's leading professional tile installation practitioner, and to ultimately become customers and partners of our company."

The grand opening ceremony included more than 200 enthusiastic attendees, consisting of both existing and potential customers hailing from the architecture and design, tile and stone distribution, and accessories distribution sectors. A professional presentation highlighted the six decades of LATICRETE worldwide history and focused on how the firm has planned to implement its successful business model within China. "The event received a very good response from all attendees," added Xie. "In particular, there was an excellent exchange of both information and business between LATICRETE and its Shanghai customers."

David A. Rothberg, LATICRETE Chairman/ CEO, journeyed to Shanghai to deliver a passionate speech describing important aspects about the LATICRETE global strategy and how the firm's cutting-edge technology offers an abundance of benefits to all guests. The media, which was in strong attendance, inquired about the LATICRETE global strategy and LATICRETE China's operation, high-technology products and more. In addition to Rothberg and Xie, LATICRETE Shanghai distributor Pu Qiu Co. Ltd. General Manager, Zhu Aimin and LATICRETE China General Manager, Bill Qiu were present to support the event.

"Our new facility is a combination of a retail showroom and a technical training center," stated Bill Qiu. "At this location, we not only showcase LATICRETE state-of-the-art tile and stone installation products… we also conduct in-depth training sessions relative to how best to use these materials. People in China are very enthusiastic to learn about the LATICRETE System. We are committed to keep their excitement at the highest levels, by continually providing them with the industry's leading products and supporting them with the best possible technical service. We believe those are strong reasons why LATICRETE China has grown over 50% ahead of our strategic business plan."

KEYWORDS: LATICRETE retail market

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Flooring Installation Products
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Flooring Installation
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the FLOOR Trends & Installation audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of FLOOR Trends & Installation or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woodura Herringbone 2.0
    Sponsored byBjelin

    The Herringbone Floor of the Future

Popular Stories

salesperson meeting with clients

How to Dominate Flooring Sales: The Art of Listening Before Selling

Mimi Mulugeta and Michael Barrows

Military Vet Trades Retirement for New Flooring Venture in Alpharetta

company branding

Branding and Marketing Strategies for Flooring Contractors


Download the Free Moisture Meters Guide

Events

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Growth Challenges in the Flooring Industry

What’s holding you back from growth in 2025?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • Lägler

    Lägler Celebrates Grand Opening of U.S. Facility

    See More
  • Karndean Designflooring

    Karndean Designflooring to Host Grand Opening of Expanded US Headquarters

    See More
  • AHF-Products-HQ

    AHF Products Celebrates Grand Opening of New HQ

    See More

Related Products

See More Products
  • 2025 BNi SQUARE FOOT COSTBOOK-CV.jpg

    2025 BNi Square Foot Costbook

  • sand-finish.png

    NWFA Sand & Finish Guidelines

  • 9781622700158_c-15_.png

    Flooring and Floor Covering License Examination (C-15) - QuickPass Study Tool Book with Online Interactive Software

See More Products
×

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP