Betsi Baker joins LATICRETE as Distributor Sales Representative

LATICRETE, a manufacturer of installation and finishing systems for the building industry, has announcedthe addition of Betsi Baker to the APD Sales team as Distributor Sales Representative in the South Carolina and eastern Georgia area. She will be reporting to Greg Braswell, LATICRETE Regional Sales Manager.

Betsi comes to LATICRETE after working with Tile Center (a LATICRETE distributor) where her responsibilities included overseeing commercial sales. She became acquainted with the LATICRETE brand and the company's employees while at that position; during that time she recommended The LATICRETE^® System for numerous projects. Prior to joining Tile Center, Betsi worked for a local flooring dealer where she created a comprehensive "packaged program" for builders which included tile, hardwood, carpet and lighting for new construction housing.