Columbia Hardwood launches new products during 2012
Columbia has launched five new collections during 2012. Columbia’s new products are resonating well in the marketplace, offering consumers attractive, quality products, with a strong price/value relationship. The newly-launched Character Wood collections (Gunnison, Claremont, and Hayden) satisfy the hardwood market’s current appetite for authenticity, texture, and timeworn looks that add warmth and personality to a home. Columbia’s new products also include a Domestic Exotic collection (Beckham) and a Traditional Oak collection (Adams Signature). The five collections offer a variety of colors and designs. All Columbia hardwood products are “Made in the USA”.
“A strong price/value relationship continues to be of paramount importance to consumers,” said Harry Bogner, senior vice president of hardwood, Unilin. “Our company’s leading-edge manufacturing technologies enable Columbia to offer stunning products with rich visuals, sophisticated features, and texture, while still keeping prices within a consumer’s budget.”
The New Gunnison Collection
Gunnison combines soft-scraped “Casual Aged Styling” with a multi-stain antiquing process to offer a high-end visual at a value price. The new Gunnison collection features the elegance of a soft-scraped, engineered hardwood floor in a variety of species and colors to meet the design needs of consumers seeking authenticity, time-worn looks, and texture.
Casual Aged Styling is a less aggressive, soft-scraped texture and visual. Although this particular look is usually only possible through on-site hand-scraping, Columbia has been able to recreate this high-end visual at a price attractive to a large number of consumers. Gunnison also uses an innovative staining technique to achieve brighter and richer coloring than is present on the surface of many other character products on the market today. This brilliance of color is then coupled with Columbia’s proprietary multi-stain antiquing process to create rustic planks that bring warmth and richness to a room.
Gunnison is available in an easy-to-install Uniclic Clic & Press locking system format as well as in traditional tongue and groove (T & G), giving customers the choice of either a glue-down or a floated hardwood floor. The Uniclic Clic & Press floor can be installed 30% faster than traditional
Columbia has been able to recreate this high-end visual at a price attractive to a large number of consumers. Gunnison also uses an innovative staining technique to achieve brighter and richer coloring than is present on the surface of many other character products on the market today. This brilliance of color is then coupled with Columbia’s proprietary multi-stain antiquing process to create rustic planks that bring warmth and richness to a room.