Quick-Step's "Room Refresh" Facebook contest reaches over 18,000

As part of Quick-Step’s overall marketing program, the brand hosted a “Room Refresh Contest” via Facebook, engaging over 18,000 consumers nationwide on Quick-Step’s Facebook page.  As a result of the competition, Quick-Step received a total of 5,000 new Facebook fans, increasing the brand’s nationwide exposure.  A majority of the Facebookers engaged during the contest also fit Quick-Step’s target demographic, helping drive the right kind of traffic into retail partners’ stores.  No purchase was necessary to enter the contest.  The grand prize winner was awarded a room refresh makeover as well as $3,000 in room accessories and a new Quick-Step floor.  The makeover was personally conducted by Erinn Valencich, Los Angeles-based interior design, style expert, and Quick-Step designer partner.

“Our successful Quick-Step brand strategy takes a winning product line and wraps it in a comprehensive merchandising program,” said Paij Thorn-Brooks, senior director of marketing, Unilin.  “In today’s marketplace, social media is a critical part of effective brand marketing.  Promoting Quick-Step through social media is not only effective, but in most cases is also an economical marketing tool.”

“Facebook is today’s most popular and fastest growing social media forum,” said Thorn-Brooks.  “By hosting our Room Refresh Contest on Facebook, we not only increase the ‘buzz’ around our brand name, but also help drive traffic into stores — further equipping our retail partners for success with Quick-Step product.”