Mohawk utilizes social media to drive retail traffic during fall sales event

Mohawk delivering savings and special financing opportunities to motivate consumers to purchase flooring during the annual Mohawk Anniversary Sale. The savings event began Sept. 26 and runs through Nov. 6 at Mohawk’s Floorscapes and ColorCenter retailers. To help boost awareness of the Mohawk Anniversary Sale and direct consumers to their local Aligned retailer, Mohawk is launching targeted social media programming to reach consumers on Pinterest, Instagram and Facebook.

“Social media is a great tool to reach today’s consumer and establish a personal connection,” said Jenny Nichols, director of retail marketing, Mohawk. “Our Pinterest and Facebook followers are highly engaged with the Mohawk brand, which is why we are tapping into those audiences in an aggressive way this year— in fact, we are the first in the industry to engage with consumers on Instagram. We want our aligned retailers to feel confident that we are using every tool available to drive traffic to their stores during the Mohawk Anniversary Sale event.”