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Breaking Flooring News

Change of venue and date for Interior Lifestyle China 2013

October 11, 2012

Due to the continued expansion of Interior Lifestyle China, the 2013 show will be held on a new date and at a new venue, from 25 – 27 September 2013 at the Shanghai New International Expo Centre, China.

Interior Lifestyle China, the China International Trade Fair for Household Products and Accessories, organised by  Messe Frankfurt (Shanghai) Co Ltd, was established in 2007 and is the only trade fair serving middle and high-end household products in China.

Commenting on the new changes for the 2013 show, Mr Evan Sha, General Manager of Messe Frankfurt (Shanghai) Co Ltd explained: “The change of venue for our 2013 show will further consolidate Interior Lifestyle China’s position as China's leading lifestyle industry show. In fact during the past six years, the number of overseas exhibitors and brands participating in the show has increased from less than 30 percent in the first edition to more than 70 percent in 2012. This growth reflects the huge potential of the Chinese retail
market for lifestyle products and high-end consumer goods and is one of the reasons Interior Lifestyle China continues to attract key international brands.”

He continued: “The change of date also allows for Interior Lifestyle China to be held concurrently with Paperworld China, a major consumer goods show for the stationery industry. Both shows will be able to take better advantage of the major buying season in China. Furthermore, the new venue has facilities to meet the ongoing needs of our expanding show.”
 
The current 2012 show is the largest ever with 248 exhibitors from 15 countries and regions, including five pavilions supported by the Association of German Trade Fair Industry; the Federal Ministry of Economics and Technology, Germany; Promos – Milan Chamber of Commerce from Italy; the Hong Kong Trade Development Council; the Taiwan Design Center and Ubifrance.

KEYWORDS: home decor international market

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