Bentley Prince Street introduces Iconic Intensity. Iconic Intensity is available in broadloom, area rugs and three carpet tile sizes (18x36 in, 24x24 in and 36x36 in) for modular creativity. Its wonderful scale and finish makes a statement in hospitality and retail environments.
“Iconic Intensity exemplifies our legacy of beauty and performance while addressing the needs of the marketplace,” says Anthony Minite, president and CEO of Bentley Prince Street. “Our design team really listened to our customers and created something bold and contemporary, yet sophisticated.”
Iconic Intensity was introduced at NeoCon 2012 in a variety of custom colors. Its smooth, frieze and velvet texture designs alternate between wide and thin stripes, celebrating Bentley Prince Street’s vast heritage of textiles.
“When we previewed this product at NeoCon the feedback from the design community was that this product really hit the mark,” says Valerie Ottaviano, vice president of product design. “We knew we had something special with Iconic, so we decided to take that product to a new level with velvety texture and more intense color.”
Iconic Intensity features Ultron cf nylon 6,6 by Ascend; high quality fiber delivers superior resistance to crushing, matting, soil penetration and wear; Protekt stain protection and Bentley Prince Street approved antimicrobial treatment.
Containing an average of 10% post-consumer recycled content by total product weight, many Bentley Prince Street products also contain additional recycled yarn content in the face fiber. All products manufactured by Bentley Prince Street are certified to the NSF-140 Sustainability Assessment for Carpet at the Platinum level when installed with High PerformancePC backing and at the Gold level when installed with NexStep Cushion Tile backing. Bentley Prince Street manufactures in a LEED-EB for Existing Buildings Silver certified facility and is a multi-year recipient of the GSA Evergreen Award.