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Breaking Flooring News

Shaw 2013 Introduction: Area Rugs

December 5, 2012

Shaw Living announces the launch of its vibrant and bold color-inspired “Melrose Collection.”  After various in-depth color studies, a large palette was created based on the freshest styles and most insightful interior design looks. 

While the 60-piece ensemble is design-forward, it is also value priced.  

“We added impeccable design, explosive color and great value to create a collection that stands apart from everything else,” said Kim Barta, brand manager for Shaw Living. 

The collection draws from historic events and traditions for its inspiration. With looks ranging from ancient Persian to American mid-century modern, the line will suite a wide variety of consumer tastes.  

Its unique color appeal stems from Shaw’s exclusive ombre dying technique which allows for a handmade look while using a machine woven process. 

Each pale linen, buttery gold, luminescent citron, regal jade, brilliant tangerine, dove grey, modern chestnut brown and deep indigo has multiple hues and provides an organic, non-perfect color shift.

“The combination of our on-trend color palette and dying technology brings even the most ancient patterns to life in a look that is both stylish and fresh,” said Barta.

Made in the US of Shaw’s EverTouch nylon, the rugs are soft and durable as well as completely recyclable. 

Sizes include: 1'8" x 2'8", 2'6" x 8', 3' x 5', 5' x 7'9", 7'9 x 10'3, 9'6" x 12'10 with select designs in the collection also available in rounds.

Visit Shaw Living at several upcoming markets as well as the 2013 Shaw regional events. For more information on Shaw regional events, please visit www.shawshows.com.

Atlanta International Area Rug Market

January 10 - 13, 2013

Merchandise Mart, Suite 6A2

Las Vegas Furniture Market

January 28 - February 1, 2013

World Market Center

Building B, Suite B449-455

KEYWORDS: flooring markets home decor Shaw

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