Marketing took the stage on day two of Carpet One Floor & Home’s convention with a new vision that highlights the key features of a Carpet One Floor & Home store that differentiate in the eyes of the customer – expertise, affordable pricing and simply better shopping. The branding focuses on the key message that Carpet One is not just a place to purchase floors, it is the one place where everything is covered.
“One of the best things about our stores is that they give the customer that winning combination of expert service, selection and value,” said Jessica Correa, Vice President of Marketing for Carpet One Floor & Home. “We need to make sure that our customers get that message in our marketing.”
Inspiration is a big part enhancing the customer’s shopping experience. Carpet One Floor & Home already provides inspiration to customers in-store and online. Now they are launching a digital magazine available for customers to download free of charge for their iPad or iPhone. The magazine is full of home décor inspiration, tips, advice and flooring information. The premier issue is available now and new issues will be published each quarter.
“Digital publishing gives us a great opportunity to make our customers’ experience even better,” said Terri Daniels, Vice President of Public Relations for Carpet One Floor & Home. “Our magazine will help connect the customers’ research and design of their room to the shopping and purchasing of flooring.”
Members were also introduced to an updated digital strategy to get qualified customers into their stores and two new promotional campaigns during the Customer to Store day of convention.