The residential portion of the division is pleased to announce a sales realignment under the Tuftex – Carpets of California division of the company for improved synergy at retail through the Tuftex dedicated sales team. There will be no change to the Shaw Living sales team representing the mass market and home center channels of the business. This segment of the business will continue to be represented by the same sales team and lead by Jeff Brown, Division Vice President.
With the sales realignment, the residential portion of Shaw Living will be sold through the Tuftex sales team, which also distributes the company’s broadloom product offerings. Shaw Living has been providing on-trend home décor solutions for decades and features top licensed brands such as HGTV Home Flooring by Shaw, Tommy Bahama Home, and Bob Timerlake. The new alignment will additionally allow Tuftex and Shaw Living to expand the Tuftex custom rug offering that is available today in all Tuftex broadloom styles – custom sizes, fabricated border rugs, or complete custom designs.
This week marks the first of many winter shows, where Shaw Living will introduce its biggest launch to date, with over 200 new products. The launch will include a bright and bold new colorway featuring Shaw’s popular ombre yarn dying technique, hand-made collections, three indoor/outdoor collections, custom capabilities and much more.
“We are so excited about this market season and opportunities for 2013 – wonderful new products, custom capabilities, the Tuftex alignment and dedicated sales team - together this puts the wheel in motion for a successful 2013 with the industry’s best product and sales team,” said Jim Curtin, Shaw Living’s Vice President of Sales.
“The alignment allows Shaw Living to greatly diversify our custom rug offerings while also expanding the Tuftex sales footprint,” said John Godwin, Executive Vice President of Residential Sales. “The exceptional Tuftex sales team is looking forward to taking on this important endeavor and further growing the success of Shaw Living.”
The new Tuftex-Shaw Living residential alignment was made effective January 2nd. To learn more about the stunning array of area rug products offered by Shaw Living, please visit www.shawliving.com.
Visit Shaw Living at several upcoming markets as well as the 2013 Shaw regional events. For more information on Shaw regional events, please visit www.shawshows.com.
Atlanta International Area Rug Market
January 10th – 13th, 2013
Merchandise Mart, Suite 6A2
Las Vegas Furniture Market
January 28th – February 1st, 2013
Building B, Suite B449-455