Dream Weaver to unveil PureSoft Cashmere Carpet at Surfaces

Dream Weaver Carpet, a division of Engineered Floors, LLC, will unveil its new PureSoft Cashmere carpet at the Surfaces trade show in Las Vegas, January 29-31, 2013. Engineered Floors, founded by Robert E. Shaw, acquired Dream Weaver Carpets in 2011, which markets products primarily to the builder and retail flooring dealers in the industry.

PureColor PureSoft Cashmere is the first Solution Dyed PET soft carpet product in the industry according to Melvin Silvers, President of Dream Weaver. “Carpets made with Puresoft Cashmere fiber achieve superior finish and tip definition by avoiding the mechanical abrasion of the piece dye process,” Silvers added. The carpet is produced with Engineered Floors’ own SoilShield treatment and has lifetime stain and fade resistance warranties.