Dalton Carpet One Floor & Home to win Gold Standard Award

Cammie Weitzel, General Manager, World Floor Covering Association (WFCA), recently announced the annual winner of the Gold Standard Award for excellence in retailing. Dalton Carpet One Floor & Home, an independently-owned shop in Athens, GA, took home the honor, which includes a $5,000.00 check, press recognition, a trophy, acknowledgement on the WFCA website and a customized WFCA seal for their store entrance. The award will be presented in-person by representatives of the WFCA at the store.

“To say that Dalton Carpet One Floor & Home ‘goes the extra mile’ seems a bit of an understatement after reviewing their award submission and customer testimonials,” said Weitzel. “Their business plan not only includes a clear cut mission statement, corporate vision and value code, but they also put each staff member through personality training programs designed to help them interact effectively with all types of customers. It doesn’t stop there either. After every job, staff members follow up with the customer to ensure satisfaction and almost all of the installations are personally inspected and reviewed by the salesperson to ensure perfection. Just when the customer thinks they’ve seen the last of Dalton Carpet One, representatives of the store deliver thank you gifts and handwritten personalized letters.”