Armstrong Commercial Flooring has been honored with a coveted 2012 GOOD DESIGN Award for its acclaimed STRIATIONS BioBased Tile (BBT), offering elegant visuals with environmental features.

GOOD DESIGN is organized annually by The Chicago Athenaeum Museum of Architecture and Design in cooperation with the European Centre for Architecture, Art, Design and Urban Studies. GOOD DESIGN covers new consumer products designed and manufactured in Europe, Asia, Africa and North and South America.

“This is a great honor, and we are pleased that the innovative work of our Armstrong design team has been so recognized,” said Julianne Pierce, director, Marketing & Design. “At Armstrong, we believe that ‘Good Design’ definitely centers onaesthetics, but ‘Good Flooring Design’ also needs to take into consideration the use and requirements of the space, including product durability, maintenance, sustainability and price.” 

STRIATIONS is an environmentally friendly BioBased Tile collection offering visuals inspired qualities found in ancient stone and time-weathered wood. To further give the illusion of real wood and stone, STRIATIONS has been designed in a unique 12” x 24” linear format, with a natural variation from tile-to-tile, for a beautiful, organic visual.  These design features are presented in a non-PVC tile containing Armstrong’s exclusive BioStride polymer, derived from rapidly renewable, domestic corn, resulting in reduced reliance on fossil fuels. This product is composed of 85% North American limestone, an abundant natural resource, including 10% pre-consumer recycled content (recycled limestone). The collection presents a blend of beauty and performance, with unlimited options to create flooring designs.

Armstrong’s line of MARMORETTE linoleum flooring featuring Continuum Color + Design, an exclusive color system organized in color tonal steps, received a GOOD DESIGN award last year.

GOOD DESIGN is referred to as the ‘Oscars’ of industrial design. It is presented by The Chicago Athenaeum: Museum of Architecture and Design in conjunction with The European Centre for Architecture Art Design and Urban Studies.It dates back to 1950 and is now one of the world’s largest and most distinguished design competitions. The program honors visionary and innovative product concepts, invention and originality, and recognizes designers for stretching the envelope beyond what is considered ordinary product and consumer designin categories ranging from furniture to flooring, appliances to automobiles and from electronics to medical devices.

For 2012, the Museum received submissions from several thousand leading manufacturers, industrial design offices, architects, graphic and packaging designers from around the world.  A total of 700 product designs and graphics from over 38 nations were judged worthy of the award. 

All awarded products and graphics are published in the 2012-2013 GOOD DESIGN Yearbook by Metropolitan Arts Press Ltd. and available for purchase on-line.  The program is coordinated by Larry L. Sommers, Director of Administration/Marketing of The Chicago Athenaeum and Kieran Conlon, Director/COO, The European Centre for Architecture, Art, Design, and Urban Studies based in Dublin, Ireland.