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The “Fascination Factor” of LVT

By Annette Callari

Luxury vinyl tile continues to stir up a lot of excitement in the world of floor coverings. It’s no secret that this category has grown double digits in market share year after year, even through the depths of the recession. No wonder so many manufacturers have jumped on board to try to get a piece of the pie! Opportunity is the catalyst drawing manufacturers, retailers, architects, designers and, ultimately, end users to LVT.

Let’s drill down on that last statement to understand what it reallymeans. What does LVT mean to designers? Designing “green” is the gold standard for designers and architects and LVT answers the call to design green. Mannington/Amtico International, for example, is attuned to the needs of green/sustainable design. The purity of a 100% vinyl product that is recyclable andcontains recycled content is a powerful combination for green designs. The exceptional durability and lifespan of the product, combined with ease of maintenance, brings solutions to the commercial market unparalleled by most other flooring materials.

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