Strategic, Successful Growth Elicits Top-Level Promotions at LATICRETE

LATICRETE International announced recently, strategic promotions of several key sales and marketing individuals. LATICRETE has experienced strong growth in North America and International markets over the past 5 years through a deliberate and disciplined approach to fulfilling its long-range strategic vision. According to Ed Metcalf, LATICRETE President, North American Division, “Every LATICRETE team member is aware of and aligned to our overall 5-year goals, and we have benefitted greatly through this clear focus on one distinct mission. Happily, as a result of our strong growth in North America, we are strengthening our bench of management talent there through a number of key promotions.”

Ron Nash has been appointed LATICRETE Vice President, North America Sales & Marketing. Nash, who has been a LATICRETE Team Member since 2004, most recently held the position of Director of Sales, Architectural Products Division. His added responsibilities include the LATICRETE Specialty Products Division, as well as the Marketing and Technical Services departments. "I'm looking forward to working even more closely than before with the most talented Marketing and Technical Services teams in the tile industry," Nash commented. "In particular, I’m excited to work in tandem with them, and with our capable Specialty Products Division team, as we pursue new product categories and new markets in the future." Metcalf notes, “Ron has shown himself to be both aggressive and creative in crafting the direction for our sales team, and I’m sure this same energy will be as effectively applied to the united team efforts of our combined North America resources.”