Beaulieu Announces Support of March of Dimes “imbornto” National Campaign

Beaulieu of America executives announced recently Beaulieu’s sponsorship of the March of Dimes imbornto campaign for 2013. Beaulieu’s Bliss carpet brand joins with Kmart, Martha Stewart Living Omnimedia, ProFlowers and other well-known brands to be the “official sponsor of Mother’s Day and Father’s Day” with its support of this March of Dimes annual fund-raising drive.

According to Chad Royal-Pascoe, Vice President, National Partnerships & Cause Marketing for the March of Dimes, “The imbornto campaign recognizes that every baby is born to do something great. So our goal is to help them be born strong and healthy.” Since its founding by President Franklin Roosevelt, March of Dimes has funded accomplishments such as the polio vaccine, the discovery of the double helix in DNA and expanded newborn screening for every baby in every state. “There were 4 million babies born in the U.S. last year, and not all of them were healthy,” observed Royal-Pascoe. “March of Dimes has benefitted the lives of families with continued advancements in our research, education, vaccines and breakthroughs, and we are thrilled that Beaulieu will add Bliss to our efforts and support the imbornto campaign.”