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Breaking Flooring News

Shaw Living Introduces Melrose Collection

March 14, 2013

Shaw Living announces the launch of its vibrant and bold color-inspired “Melrose Collection.” After various in-depth color studies, a large palette was created based on the freshest styles and most insightful interior design looks. While the 60-piece ensemble is design-forward, it is also value priced.

“We added impeccable design, explosive color and great value to create a collection that stands apart from everything else,” said Kim Barta, brand manager for Shaw Living.

The collection draws from historic events and traditions for its inspiration. With looks ranging from ancient Persian to American mid-century modern, the line will suite a wide variety of consumer tastes.

Its unique color appeal stems from Shaw’s exclusive ombre dying technique which allows for a handmade look while using a machine woven process. Each pale linen, buttery gold, luminescent citron, regal jade, brilliant tangerine, dove grey, modern chestnut brown and deep indigo has multiple hues and provides an organic, non-perfect color shift.

“The combination of our on-trend color palette and dying technology brings even the most ancient patterns to life in a look that is both stylish and fresh,” said Barta.

The Melrose Collection includes styles such as:

A contemporary scale, layout and palette transform the traditional elements of Fernwood into a design that is rich, eclectic and easy to use. From contemporary to cottage, this rug works with any style.

Classic design meets current color trends with Las Palmas. Available in four rich and vivid colors, this traditional lattice pattern looks crisp and modern.

Color and scale make Sierra Bonita grand and beautiful. A traditional Persian floral is oversized and brightly rendered to make this rug a lively addition to any room.

Celebrate great modern design with Monrovia. It features clean lines and layered colors that make this rug a centerpiece for a contemporary living space.

While the traditional pattern of Angelino has a formality and sophistication that dresses up a room, the on-trend color palette makes this old favorite fresh and current with today’s décor.

Machine woven in the US with Shaw’s Evertouch nylon, each rug is remarkably soft, luxurious, durable and completely recyclable.  The Melrose Collection is available in popular sizes ranging from 1'8" x 2'8" to 9'6" x 12'10" with select designs in the collection also available in rounds. Suggested retail for the 5' x 7'9" is $399.

Visit Shaw Living at several upcoming markets as well as the 2013 Shaw regional events. For more information on Shaw regional events, please visit www.shawshows.com.

See Shaw Living at the following winter markets:

Atlanta International Area Rug Market

January 10th – 13th, 2013

Merchandise Mart, Suite 6A2

Las Vegas Furniture Market

January 28th - February 1st, 2013

Building B, Suite B449-455

Tupelo Furniture Market

February 28th – March 3rd, 2013

Building 6, Suite 6202

KEYWORDS: machine-made rugs Shaw

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