Linda Walter Joins NWFA as Director of Expositions & Business Development

The National Wood Flooring Association has announced that Linda Walter has joined its staff as Director of Expositions and Business Development.  In her new role, Walter will be responsible for managing the business relationships, sales, and marketing of the NWFA’s Expo booth sales, sponsorships, and both international and domestic exhibition events.  She also will oversee the professional services of NFWA including the manufacturer product support call center, and Accepted Product Seal program.

NWFA President & CEO, Michael Martin, states that Walter brings significant experience to the NWFA team.  “Linda has more than 30 years of experience in the meetings and conventions industry and has managed trade shows like ours from many different angles,” states Martin.  “She has worked with numerous corporate and association clients where she has built strong exhibitor relationships that enhance her clients’ meetings.  We look forward to her expertise in planning our Wood Flooring Expo, and to her enhancing the services we provide to our manufacturer members, including our mill and product certification programs.”