• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • Product Spotlights
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Breaking Flooring News

Armstrong’s New MIDTOWN Collection Delivers Style, Durability & Easy Care

April 24, 2013

Armstrong Floor Products introduces MIDTOWN, a hardwood floor that has the stability of an engineered floor and the enhanced impact resistance.

The Midtown collection features 5-inch wide Oak, Maple and Walnut planks with a low gloss that enhances the wood’s natural characteristics. Retailers can choose from eight stocked contemporary designer colors plus a limitless number of custom* options, including  variety of species, colors, textures and finishes to create a custom floor that complements any design project. Midtown is made in the USA and offers a 25-year Residential, three-year Commercial warranty backed by Armstrong.

Midtown’s unique construction produces a floor that offers the rich, grain patterns of a true solid wood, with a high-density fiberboard (HDF) core beneath its surface.  Armstrong’s Eco-Certified Composite (ECC) cores are locally-sourced fiber and recycled, recovered or post-consumer fiber content to provide enhanced performance and significantly improved dent resistance.

This core is designed to solve many of the issues that come with using traditional wood floors. An HDF core, usually present in non-wood laminate floors, provides an ultra-dense core that in fact, gives engineered MIDTOWN wood flooring the highest moisture resistance possible in a genuine wood floor. With this unique structure, wood’s typical vulnerabilities to humidity are reduced greatly – ultimately resulting in a floor that will maintain its shape for longer. Additionally, the density of the core results in a floor that can be up to twice as hard, helping to reduce dents and bruises.

Instead of nailing the solid wood flooring to a subfloor, engineered floors with HDF cores can be installed directly over concrete and either clicked or glued into place. Armstrong’s Lock&Fold installation saves the installer time; you simply insert the tongue of one board into the groove of another and gently push down until the pieces lock into place. This simple two-step process provides a tight and secure fit between boards.

By combining Armstrong’s’ micro veneer technology and the ECC Certified core the product improves impact resistance.  Armstrong’s proprietary ceramic infused coating provides a unique high-wear resistant coating. 

Armstrong’s Summit Adhesive is recommended for use with MIDTOWN. An all-in-one productsolution for all hardwood and laminate floors, it  is a sound diminisher – it exceeds IIC & STC requirements – and it creates a moisture barrier to protect flooring and provides a crack membrane up to 1/8”*suppression. It is a low-VOC product, with no residual odor and contains no solvents, water, isocyanates or hazardous ingredients. 

* Minimum order required for custom orders; as well as lead time required. Ask your Armstrong distributor for details.

KEYWORDS: Armstrong Flooring

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Flooring Installation Products
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Floor Coverings
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

Subscribe For Free!
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

More Videos

Popular Stories

Schluter waterproofing system

Waterproofing Wet Areas: Three Essential Methods to Protect Your Bathroom and Shower Installation

kitchen floor

Regrouting Caution for Cement Grouts

Starnet 2025 Carlsbad CA

Future-Proofing Success: How Starnet Members Are Building Resilient Flooring Businesses


Download the Free Moisture Meters Guide

Events

June 9, 2025

NeoCon 2025

A trade show for the commercial interior design industry.

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Flooring Groups

Flooring retailers, do you belong to a buying, marketing or franchise group?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • Cali Trestles WPC.jpg

    Cali's Trestles WPC Offers Comfort, Style and Durability at an Opening Price Point

    See More
  • Quarzite

    Ege Seramik's New Quarzite Collection Combines Classic Size and Style

    See More
  • Beauflor-TrendlinePro

    Style and Durability The Secret Ingredients of Beauflor USA's Trendline Pro

    See More

Related Products

See More Products
  • M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Flooring images\new FL site\tile-style-for-home.gif

    Tile Style for the Home

See More Products

Events

View AllSubmit An Event
  • July 28, 2016

    Two Must-Have Programs for Contractor Employees Working in Health Care Facilities

    There have been many changes to regulations and increased safety concerns for floor covering contractors completing work in health care settings.
View AllSubmit An Event
×

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP