Crossville has announced that it will introduce Hydrotect as an optional treatment for most of its porcelain tile collections beginning in June 2013.

Hydrotect is a coating applied to tile during a second firing process that occurs after the tile is traditionally glazed and fired. This treatment is comprised of a triple silver-copper-titanium dioxide mixture that makes the tile to which it is fired have antimicrobial effects and be self-cleaning and air purifying. With its hydrophilic and photocatalytic properties, Hydrotect effectively kills odor causing bacteria, significantly reduces dirt and oil accumulation and rids the air of odors and nitrous oxide.

Because Hydrotect is fired on to the tile separately from the glaze, it will not wash or wear off over time. It is not visible and, thus, does not alter the appearance of the tile.

Hydrotect nanotechnology was developed by the TOTO Corporation to improve the healthful properties of man-made surfaces by replicating the way by which plants harness light for photosynthesis to improve the healthful properties of man-made surfaces. Crossville has entered a partnership with TOTO to attain this technology for its tile lines.

Beginning in June 2013, customers may specify Hydrotect for their tile orders at an additional cost. More information will be available on Crossville’s website in June.