Parex USA, Inc., the parent company of building material brands Parex, Teifs, LaHabra, El Rey, Merkrete and Variance, is proud to announce its Qualified Vendor  relationship with Choice Hotels International – one of the world’s largest hotel companies.

Choice Hotels International, Inc. franchises more than 6,200 hotels representing more than 499,000 rooms, in the United States and more than 30 other countries and territories. With over 350 locations in development, conversion or under construction in the United States and 88 additional hotels under construction, conversion or approved for development in more than 20 other countries and territories around the world, Choice Hotels continues their strong growth performance.  Their brands include: Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn, as well at the Ascend Hotel Collection membership program, serving guests worldwide.

As a Choice Hotels Qualified Vendor, Parex USA has the opportunity to provide a broad scope of material solutions to franchisees for both interior and exterior applications that meet the stringent requirements for quality, reliability, performance and value established by Choice Hotels. The ability to provide national distribution, experienced and skilled applicators, strong experience in the hospitality industry, and competitive value aligns with their demanding growth and rejuvenation objectives. And the National Corporate Account program complements efficiency initiatives to simplify communication and coordination of the opportunities between franchisees and Parex USA’s local support & service project to project.

Parex USA offers a host of high performance material solutions for franchisees of all 11 Choice Hotels brands, including: Manufactured Stone Masonry & Veneer assemblies, Crack Bridging Membranes, Floor Tile Mortars, Wall Tile Adhesives & Thin Sets, Grouts, and Shower Pan Liners; Dampproofing & Waterproofing solutions: Fluid Applied Air Barriers and Water Repellents; Water Drainage Exterior Insulation & Finish Systems & Stucco cladding assemblies; and Textured Finishing and Decorative Toppings.

As a Choice Hotels Qualified Vendor, we will be working with their Architectural & Design Teams to be included in brand standards, listed in their bi-annual published Qualified Vendor Directory, and the Online Vendor Directory – and have numerous other opportunities to participate in Choice Hotels venues developing relationships within their design and build teams and with franchisees throughout the year.

Parex USA's relationship with Choice Hotels offers industry partners new exposure within the Choice Hotels network and many new business opportunities in the days ahead.  We look forward to developing project solutions and maximizing the value of our high quality products, and the expertise and skill of Parex USA's services and support including from the Parex USA Team and valued distributors and applicator network.