Scott Humphrey, Chief Executive Officer, WFCA, announced recently that the first leg of the WFCA annual consumer media tour in Manhattan was a tremendous success. Following New York, the WFCA team will take the tour to Birmingham, AL to meet with Southern Living and other outlets; Des Moines to meet with the Better Homes & Gardens family of publications; San Francisco to meet with Sunset magazine and others; and the tour will culminate in Southern California where the representatives will interface with targeted newspapers and metro books.
To prepare for the tours, WFCA trend scouts select innovative new products that launched at the Surfaces tradeshow to share with press. In total, the WFCA contacted over forty manufacturers from around the world to participate in the tours. Making the list for 2013 are products ranging from area rugs made from recycled silk Sari dresses to a cork laminate line.