• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • Sponsored Insights
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
    • Sponsored Insights
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Breaking Flooring News

Crossville Returns to Its Colorful Roots

d
June 12, 2013

Crossville Inc. has announced the introduction of Argent, a 20-color, porcelain tile collection inspired by the rich look of argent stone and suitable for commercial and residential applications. With Argent’s launch, Crossville is returning to its roots in offering vast, colorful collections. Previous multi-color lines—Cross-Colors, Color Blox and Color Blox Too—earned the company the reputation as a resource for broad palettes in porcelain tile for commercial and residential designers alike.

Renowned color expert and Crossville consultant Barbara Schirmeister, ASID, CAUS, DC developed Argent’s palette with awareness of trends in contract and residential design and as the next phase in Crossville’s production of colorful lines.

“Today’s colors are confident, optimistic and youthful, a reflection of the market being ready for a return to color in a bold, adventurous way—and that’s what Argent is all about,” Schirmeister explains.

According to Schirmeister, Crossville is introducing a bold, new approach to color with the launch of Argent. “The line was developed with a blended method that marries stone detailing and pure color interpretation. This approach results in hues with an entirely new visual, a new texture—a take on color unlike we’ve seen before.”

The Argent color palette is comprised 12 saturated, vibrant tones including striking red, blue, yellow, purple and more as well as 8 neutral tones for contrast. The total combination offers a vast, versatile spectrum ideal for customizing patterns and focal points or creating sophisticated backdrops of singular tone. Schirmeister makes the point that Argent’s 20 options enable contract designers to select coordinating colors for corporate projects without having to order custom hues—”a real advantage for the line.”

All colors are available in both unpolished and honed finishes. Crossville’s Vice President of Marketing Lindsey Waldrep shares that the colors really come to life in the honed finish.

“The effect of the honed finish is spectacular. It gives the colors immense depth with even more visual texture,” she describes.

Argent’s rectilinear tiles are suitable for use on interior floors, walls and countertops, as well as exterior vertical surfaces, in both commercial and residential settings. Field tiles come in 6”x6”, 6”x24”, 12”x12” and 12”x24” with 4”x24” bullnose trim and 6”x12” cove base. As part of Crossville's “Get Planked” program, Argent may be cut into custom plank sizes with no minimum order requirements. With this thorough selection of sizes, Argent is suited for floor-to-wall installations that provide a dramatic design look.

“From a residential standpoint, I love that our Get Planked program provides even more versatility for homeowners,” Waldrep says.

KEYWORDS: Crossville porcelain tile

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Flooring Installation
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Floor Coverings
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

close

1 COMPLIMENTARY ARTICLE(S) LEFT

Loader

Already a Registered User? Sign in now.

Manage My Account
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the FLOOR Trends & Installation audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of FLOOR Trends & Installation or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woodura Herringbone 2.0
    Sponsored byBjelin

    The Herringbone Floor of the Future

Popular Stories

Woodura Herringbone 2.0

The Herringbone Floor of the Future

Three individuals, a man and two women, discussing flooring options while reviewing samples.

Humans in the Loop: Why AI in Your Flooring Business Still Needs You

Textured light brown floor tiles

How to Successfully Achieve Credit Card Widths on Joints and 50% Offset Requirements on Tile Installations


Download the Free Moisture Meters Guide

Events

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Growth Challenges in the Flooring Industry

What’s holding you back from growth in 2025?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • Crossville Returns to Its Colorful Roots with Argent

    Crossville Returns to Its Colorful Roots with Argent

    See More
  • B Carpet Returns to Industry’s Female-Focused Roots

    See More
  • NWFA Returns to its Birthplace to Host its 18th Annual Convention and Trade Show

    See More

Related Products

See More Products
  • WoodFlooring_383x497.png

    Wood Flooring: A Complete Guide to Layout, Installation & Finishing

  • floordecore.gif

    Black & Decker The Complete Guide To Floor Decor

  • M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Flooring images\new FL site\tile-style-for-home.gif

    Tile Style for the Home

See More Products
×

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
    • Sponsored Insights
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP