The American Floorcovering Alliance announced that FloorTek Expo 2013 will be held September 10–12 at the NorthWest Georgia Trade & Convention Center in Dalton, Georgia. To assist in the communication and publicity of the Expo, the AFA selected Paul Friederichsen of BrandBiz, Atlanta. Friederichsen is experienced in marketing for clients in the floor covering industry and will work closely with Wanda Ellis, Executive Director for AFA and her team to promote the event locally and around the world.
“FloorTek Expo is the only show to focus exclusively on the floor making machinery and technology that makes our industry great,” observed Ms. Ellis. “After a hiatus of a few years, the Expo is making a comeback … just like our industry. It’s going to be a great show for exhibitors and attendees alike.”
“It’s an honor to be working with AFA and Wanda on this very, very important show for the industry in the flooring capital of the world. You’ll be hearing a lot more about it in the weeks ahead,” said Friederichsen.