Flooring America's "Where Friends Send Friends" Campaign Wins Telly Award

Flooring America’s “Where Friends Send Friends” television campaign created by Weintraub Advertising was named a Bronze winner in the Best Overall Campaign category at the 34th Annual Telly Awards, honoring the very best film and video productions, groundbreaking online video content, and outstanding local, regional, and cable TV commercials and programs. The company’s television series was selected from a field of nearly 11,000 entries from all 50 states and numerous countries.

Weintraub Advertising, an agency based in St. Louis, MO, created the campaign for its client, Flooring America, a co-op of more than 500 independently owned floor covering stores in North America. Weintraub worked with Lunchpail Productions out of Boston, MA, to produce the successful series which was unveiled to members of Flooring America at their Summer Convention in 2012 and began airing in the fall. Members have use of all television spots produced by the national Marketing Team of Flooring America to run in their local markets.