Vitromex USA Introduces Directional Travertine Graphic to Red-Body

Vitromex USA is proud to introduce the Captiva inkjet red-body ceramic collection, a contemporary take on the traditional linear travertine. Captiva provides the movement of travertine; but at a price point that makes the collection highly attractive to today’s consumers and builder market.

“We showed the new ink-jet Captiva series at Coverings and the response was phenomenal”, stated Nicole Kelly, director of marketing for Vitromex USA. “For the builder market, Captiva allows upgrades to a beautiful flooring option but still maintaining the value of red-body. It’s a win-win for both the builder and consumer.”