Vitromex USA Introduces Directional Travertine Graphic to Red-Body
Vitromex USA is proud to introduce the Captiva inkjet red-body ceramic collection, a contemporary take on the traditional linear travertine. Captiva provides the movement of travertine; but at a price point that makes the collection highly attractive to today’s consumers and builder market.
“We showed the new ink-jet Captiva series at Coverings and the response was phenomenal”, stated Nicole Kelly, director of marketing for Vitromex USA. “For the builder market, Captiva allows upgrades to a beautiful flooring option but still maintaining the value of red-body. It’s a win-win for both the builder and consumer.”
The Captiva collection is available in three color palettes – Coastal Sand, an elegant blend of taupe and beige; Driftwood, tones of dark and light brown; and Sterling, a contemporary mix of grays and cream. The series is available in 13”x13”, 18”x18”, 3”x13” surface bullnose, and 2”x2” mosaics.
For more information on the series, visit www.vitromex.com.