Everyone has their own personal preferences, and area rugs in their array of styles, textures and patterns are no exception. Knowing that what fits one customer isn’t necessarily going to fit the next, retailers steer consumers toward products that will fit best with their overall lifestyle. Storeowners are “going towards products that fit the image of the types of goods that they carry in their establishments,” explained Joyce Lowe, executive director for Nourison’s area rug division.
Flexibility. An area rug allows consumers the flexibility to keep a room or location updated and original, at a fraction of the cost of renovating the entire floor. One great way to expand the living space without adding onto the home is by using indoor/outdoor rugs. “Increasing your living space by creating outdoor areas for entertainment has grown considerably in the past few years. Several years ago we did not carry this category; we now feature three collections with over 40 styles,” said Lowe.