St. Jude Children’s Research Hospital and national sponsor Shaw Floors have joined together to introduce the Shaw Floors “You Save, We Give” sale. Beginning October 1 and ending November 17, the 2013 fall sale offers an up-to-$500-off coupon that makes it easier for consumers to take the buying plunge, as well as support a cause that impacts millions of lives across the world. During this flooring sale, 10% of each flooring coupon will benefit the St. Jude Children’s Research Hospital.
“Our partnership with the St. Jude Children’s Research Hospital is an incredible opportunity to share this lifesaving cause with consumers all over the world,” said Kathy Young, director of marketing for Shaw Floors. “We have designed an impressive sale with lucrative flooring discounts and matched that with a chance to give back. It’s a perfect combination for today’s thoughtful consumers.”
Since 2012, Shaw Floors has been a national sponsor of St. Jude Children’s Research Hospital and has now launched a sale that makes the flooring purchase a meaningful event for the consumer and millions of children around the world. At no additional cost to the retailer, Shaw will donate 10% of each $100, $300 or $500 coupon earned based on the quantity of Shaw flooring purchased. Shaw will reach its customer through trusted media outlets, including advertising on HGTV and DIY networks, as well as House Beautiful, Southern Living, and Country Living.
This innovative promotion features comprehensive POP kit, including posters, a standee, window clings, and tent cards. Dealers can directly target their customer base by utilizing a variety of advertising and marketing tools that are available to them.
There are a wide variety of incentives that are available for participating dealers. These include coupon redemption, advertising and POP material, buy downs, bonuses, and online training for retailers.