Interior Lifestyle China has announced the fringe program line-up for its show taking place September 25 – 27 2013 at the Shanghai New International Expo Centre (SNIEC), Shanghai, China.

The line-up contains a mixture of design, lifestyle, market and concept events which are available to both visitors and exhibitors alike during the three-day fair.

Commenting on behalf of the show organiser Messe Frankfurt (Shanghai) Ltd, Ms Wendy Wen, Senior General Manager for Messe Frankfurt (HK) Ltd said: “Interior Lifestyle China is a high quality show and our fringe programmes reflects this, as can be seen with our respected international and domestic speakers. For this year’s On Design Forum, we have two events covering international and local design and two related to business, in particular, retailing. Currently the Chinese household market is growing at around 30 percent a year and two of China’s leading retailers will be talking about their experiences in this dynamic market.”

On Design Forum: Ambiente Trends

German designer Annetta Palmisano from the renowned style agency Stilbuero bora.herke.palmisano, analyses international trends in fashion and art, interiors and lifestyle.

On Design Forum: Design Connect

This event will be moderated by Mr Qing Gu, Editor-in-chief of China’s Grand Design magazine. The speakers will be Lin Anhong, founder of JIA Inc and two Talents designers Zhang Yifan and Yang Weijie.  Mr Lin will talk about how design can improve a brand image and the Talents designers will share their design ideas based on their unique creative philosophy.

On Design Forum: Lifestyle Retail Market Forum

Opportunity for China’s Household Market

The Shanghai Commercial Information Center will host this important seminar which features the latest news about the Chinese household market.

On Design Forum: Lifestyle Retail Market Business Talk

Revolution in Household Product Retail Industry of 2013 – Likuai’s 18-year Experience

Mr Xijun Xiang, Managing Director of Likuai China, which has the sole domestic agency for 800 top international brands, will give his market perspective.  Among the topics covered will be how to survive in a fiercely competitive branding household market.

On Design Forum: Lifestyle Retail Market Business

Emotional Retail Management – Inspiring Your Customer by Turning Your Point of Sale to a Point of Interest

Daniel Lambert, a German retail expert, is well known for his ability to invent new and inspiring retail formats and he will talk about how to make an emotional connection with customers.

On Design Forum: Lifestyle Retail Market Business

Happy TAYOHYA Marketing Lifestyle for 15 Years

Ms Susan Pan, Founder & President of TAYOHYA with more than 500 stores around China, will share her experiences and explain how many companies are choosing a “marketing lifestyle” approach to consumers so that the brand becomes a lifestyle symbol.

New event features latest home concept trends

Other highlights at Interior Lifestyle China include the debut of Ambiente Trends 2013, plus the return of the Store of Happiness, Talents and the Home Style Awards for 2013.

Ambiente Trends 2013

Trend scouts from German design consultants Stilbuero bora.herke.palmisano will pick several hundred new items from Interior Lifestyle China exhibitors. Ms Claudia Herke, one of the founders of Stilbuero bora.herke.palmisano explained: “Ambiente Trends 2013 for the Chinese market in Shanghai is an adaptation of the trends already shown earlier this year at Ambiente in Frankfurt.  Under the title of “Welcome to the Jungle", four themes called Blossom Field, Classic Ground, Eccentric Domain, and Contrasting Sphere cover a while range of up-to-date consumer products."


The line-up features several Chinese designers and one Japanese designer. Original design items on display will include for example, ceramic and wood items. "Talents" is one of Messe Frankfurt's most important global newcomer and scouting programmes to promote original design.

Store of Happiness and The Concept House

This year’s Store of Happiness offers four themed gift sections – Fashionable Wedding, Modern Gift, Seasonable Festival, and Gift Package to Present. The store shows that with good design, household products are now becoming popular wedding gifts instead of the traditional “red packet gift”. These items include tables, chairs, beds, and cabinets. TRENDS, an international fashion design magazine, takes this theme and collaborates with several international high-end home furnishing brands to help create The Concept House.

Home Style Awards 2013

The event is organised by the Shanghai Brand Development Centre, Lifestyle Brand Committee and is highly respected by industry professionals. Awards will be presented for the Best Green Style, Best Look and Best Practical Use and at a special dinner event and visitors can view some of the entries during Interior Lifestyle China.

Interior Lifestyle China will be held in parallel to Paperworld China, the trade fair for the stationery and office supplies industry. Holding the two shows at the same venue offers buyers a larger range of products to choose from. For more information about Interior Lifestyle China 2013, please visit