UFLOOR Systems announced today the addition of their newest UZIN distributor partner for the Midwest region. EJ Welch(Earth City, MO) will distribute the UZIN branding all of its 11 branches throughout its 5 state operating region. EJ Welch has been providing flooring and installation products to dealers and contractors, architect and design professionals and the installation trade since 1962. “The EJ Welch business philosophy of providing quality people, products and solutions that leads to customer success is a mirror of our own and is an important reason why we chose each other as partners,” said Matthias Liebert, President of UFLOOR Systems. “Their insistence on providing only the best product solutions coupled with creating effective, long-lasting relationships with their customers attracted us to them in the first place. EJ Welch will be a strategic business partner with us well into the future.”“We have evaluated UZIN products extensively to confirm the unique advantages of innovative technologies new to the U.S. market”, says Mike Welch, President of EJ Welch. “Our approach is to deliver better and more cost effective solutions, not chase yesterday’s technology with price. UZIN ushers in a new era for us with these new system solutions. We are excited to demonstrate and sell these new products.