Laticrete Masonry Veneer Installation System Awarded Home Builder Executive Gold Medal

Laticrete, a manufacturer of globally proven construction solutions for the building industry, has announced that its Masonry Veneer Installation System (MVIS) was honored with a gold medal in Home Builder Executive’s Innovation Awards issue, a national publication for builders of single-family, multi-family and semi-custom homes throughout the United States. In selecting the award winners, the publication’s editors reviewed company websites, press releases and promotional materials, along with articles and interviews published over the past year. According to the magazine, gold, silver, and bronze winners were chosen "based upon which manufacturers brought innovative products, features, and/or builder programs to market."

The growing acceptance of adhered masonry veneer facades created a need for higher performance, factory-produced installation materials that would consistently deliver the highest quality installations. To address this, Laticrete developed MVIS. Utilizing globally proven materials, Laticrete MVIS products include a revolutionary waterproofing membrane, polymer-fortified adhesive mortars providing non-sag performance, a scratch and brown coat mortar option, a masonry pointing mortar… and, a 100% silicone sealant. The Laticrete warranted system provides a permanent, high-strength installation that is freeze/thaw stable and protected from water intrusion. MVIS reduces jobsite labor and installed costs.