Nicki Rayburn talks about color with a glint in her eyes. The director of marketing for Oriental Weavers could be seen marching through the company’s showroom carrying a Pantone color sampler with her during the summer edition of the Atlanta International Area Rug Market. And, no, she wasn’t selling paint, but the color on some of the rugs was just as vibrant as something that had just come out of a can.
“We have an exclusive licensing agreement with Pantone,” Rayburn explained, “which is the worldwide authority on color. This licensing agreement makes total sense for us because, in the rug industry, it’s all about color and design. And we’re very much known for our color and design.