Scott Humphrey, chief executive officer of the World Floor Covering Association (WFCA), announced today the completion of another successful national consumer media tour. Humphrey and other WFCA executives traveled to the media capitals of New York, Des Moines and Birmingham this spring and summer. They met with 55 editors and writers from over 50 of the top nationally distributed home and shelter magazines.
The tour kicked off in New York — home to the country’s largest concentration of consumer home and shelter magazines. The three-day NYC leg, which took place April 30th through May 2nd, included stops at Oprah Magazine, Interior Design, Woman’s Day, Good Housekeeping, Elle Décor, Popular Mechanics, HGTV Magazine, Veranda, Traditional Home, This Old House, House Beautiful, Parents, and others.