• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • Product Spotlights
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Breaking Flooring News

WFCA Completes National Consumer Media Tour

WFCA-logo
October 11, 2013

Scott Humphrey, chief executive officer of the World Floor Covering Association (WFCA), announced today the completion of another successful national consumer media tour. Humphrey and other WFCA executives traveled to the media capitals of New York, Des Moines and Birmingham this spring and summer. They met with 55 editors and writers from over 50 of the top nationally distributed home and shelter magazines. 

The tour kicked off in New York — home to the country’s largest concentration of consumer home and shelter magazines. The three-day NYC leg, which took place April 30th through May 2nd, included stops at Oprah Magazine, Interior Design, Woman’s Day, Good Housekeeping, Elle Décor, Popular Mechanics, HGTV Magazine, Veranda, Traditional Home, This Old House, House Beautiful, Parents, and others. 

Press reception to the products in New York was tremendous with non-stop, one-on-one desk-side meetings filling each day. Writers and editors from books spanning the home spectrum of ‘high-end designer’ to ‘do-it-yourself home makeovers’ expressed great enthusiasm to learn and hear about what is new and exciting in the world of flooring. Products ranging from reclaimed Brazilian hardwood mosaic floors to luxurious mohair shags and weaves made the line-up.

The second leg of the tour took place on August 7th in Birmingham, home to Time, Inc.’s Southern Living and Coastal Living magazines. WFCA catered a sit down lunch in the publisher’s boardroom, where nine editors working on all sectors of the two books listened and took notes as 28 products from every category of flooring were discussed.

On August 28th the WFCA embarked on the last leg of the national media tour in Des Moines, home to Meredith Corporation’s family of magazines. Fifteen editors, writers, online contributors and photographers joined the WFCA presentation that took place within one of the company’s boardrooms. Attendees enjoyed a WFCA catered lunch while listening to informative discussions and hands-on presentations of each new flooring product. Represented magazines included Better Homes & Gardens, BHG.com, Traditional Home, BH&G Real-Life Kitchens & Baths, Midwest Living, BHG Kitchen & Bath Ideas, BHG Remodel, BHG Remodel Magazine, Meredith Publications (BHG Book Series) and BHG Home Design Group, among others.

Editors in every market visited made clear how much they look forward to the WFCA road show tours and how much they appreciate the association’s efforts to keep them informed about the latest trends and new presentations in flooring. 

“Through these tours the WFCA is granted access to some of the most influential consumer media in the country,” said Humphrey. “The press that we meet with communicate with, advise  and touch millions upon millions of consumers everywhere. Our presentations provide an opportunity unlike any other to showcase dedication to quality and never-ending creativity of our flooring industry, as well as our commitment to our customers.” Humphrey, Tom Jennings, vice president, member services and Leah Gross-Harmon, principal of Story Dept. — the WFCA’s public agency of record, conducted the media tours.

KEYWORDS: flooring industry news World Floor Covering Association (WFCA)

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Flooring Installation
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Flooring Installation
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

Subscribe For Free!
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

More Videos

Popular Stories

Schluter waterproofing system

Waterproofing Wet Areas: Three Essential Methods to Protect Your Bathroom and Shower Installation

kitchen floor

Regrouting Caution for Cement Grouts

Starnet 2025 Carlsbad CA

Future-Proofing Success: How Starnet Members Are Building Resilient Flooring Businesses


Download the Free Moisture Meters Guide

Events

June 9, 2025

NeoCon 2025

A trade show for the commercial interior design industry.

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Flooring Groups

Flooring retailers, do you belong to a buying, marketing or franchise group?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • WFCA-logo

    WFCA Continues Educational Consumer Media Tour

    See More
  • fh

    Quick•Step's Envique Collection Added to WFCA Consumer Media Tour

    See More
  • feature

    WFCA adds Birmingham, Ala., to media tour

    See More

Related Products

See More Products
  • repair.png

    2025 National Repair & Remodeling Estimator

  • 0-7643-2200-1.jpg

    Decorating with Concrete: Indoors: Fireplaces, Floors, Countertops, & More

  • a108_nov21_cover.jpg

    ANSI A108-A118-A136.1 Tile Industry Specifications

See More Products
×

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP