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Breaking Flooring News

Jensen Joins CARE as California Carpet Stewardship Program Manager

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November 6, 2013

The Carpet America Recovery Effort (CARE) has hired Brennen Jensen to manage the California Carpet Stewardship Program, which has kept over 183 Million pounds of carpet out of California landfills since July, 2011. 

In her new role, Brennen will be responsible for assisting existing and potential carpet recyclers and/or processors with general manufacturing, communication and business issues; managing the expansion of the Rural County Program that provides access to carpet recycling for consumers in rural areas; participating in regular visits and reviews of recycling facilities; and developing education, communications and outreach programs for targeted audiences. 

Jensen is the founder and director/principal of Emerging Ecologies. She has led programs to create sustainable, engaged and resilient communities inspired by nature. In recent years, her efforts helped to secure over $38 Million in funding for environmental programs, and diverted over 4 Million pounds of waste from local California landfills. 

Brennen has a BS in Environmental Science Technology and a BA in Spanish from Humboldt University. She is currently pursuing Master's level coursework in Biomimicry. She has received numerous awards and recognitions for her work in recycling, and waste and emission reduction. 

"Brennen brings a solid reputation and significant experience and understanding of the California marketplace to CARE. We look forward to successful growth of the Program under her leadership," says Bob Peoples, Executive Director of CARE.

CARE is the Carpet Stewardship Organization for the California program, and works with carpet manufacturers, CalRecycle, carpet recyclers, and other interested parties to keep carpet out of the landfill and to recycle carpet through market-based solutions. To date, the program has distributed almost $5 million to carpet recyclers who process California post-consumer carpet materials. These funds are used to develop new markets, products and technologies to increase the amount of recycling of carpet discarded in the state. 

KEYWORDS: flooring industry news

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  • Carpet America Recovery Effort (CARE)

    Carpet America Recovery Effort (CARE) is a voluntary, non-profit organization dedicated to increasing the landfill diversion, reuse, and recycling of waste carpet, through market-based solutions that benefit the economy as well as the environment. CARE implements the California Carpet Stewardship Program as required by California law.
  • Carpet America Recovery Effort (CARE)

    CARE is a national 501c3 non-profit whose mission is to advance market-based solutions that increase landfill diversion and reuse and recycling of post-consumer carpet, encourage design for recyclability and meet meaningful goals as approved by the CARE Board of Directors.
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