Florim USA Introduces the Pietra Romana Collection
Florim USA's new Pietra Romana Collection features porcelain tile for both residential and commercial applications resembling natural travertine.
Offered in four colors, Avorio, Dark Grey, Noce and Silver, Pietra Romana may be selected in the following easy to install large format modular sizes: 18 x 36, 6 x 36, 12 x 24, 18 x 18 and 3 x12. The collection also includes bullnose pieces as well as 2 x 2 mosaics mounted on a 12 x 12 sheet.
Pietra Romana tile is produced using High Definition Graphic (HDG) Technology, a state-of-the art inkjet process that creates realisitc stone looks.
“Pietra Romana had a great response at the shows. The U.S. market loves travertine. Whereas initially, this product appears to be mainly residential, its 18 x 36 size has raised much interest in customers focused on the commercial marketplace, as well. The large rectangular format is an ideal size for lobbies, retail stores and even for wall applications. The color palette enhances classic earth-tones typically used in residential design,” said Stefano Rabaioli, Florim USA's VP Sales and Marketing,