Mohawk Hard Surfaces/Unilin has named Joe Reddington as their new director of national accounts and business development. Mohawk Hard Surfaces Division has also promoted Craig Cook to regional vice president for the Southeast.

Reddington brings over 30 years of experience in the floor covering industry and decades of contacts to his new role. He has a record of leadership and proven sales achievement from his most recent 10 years serving as the western division sales manager with floor covering distributor BPI and from a previous decade working for Armstrong, serving as their national sales/distribution manager.  

During his career in the flooring industry, Reddington has also served in several important leadership roles, such as: founding member of the North American Laminate Flooring Association (NALFA), technical director of the National Wood Flooring Association (NWFA), and vice president of the North American Association of Floor Covering Distributors (NAFCD).

“Joe’s experience and knowledge will allow him to hit the ground running and begin excelling immediately within our organization, developing new business and providing exceptional service to our national account customers,” said Bob Leahy, senior vice president Unilin sales.  “Joe is very professional with a keen sense of competition and excellence.”

Cook brings over 20 years of experience in the flooring industry to his new role.  For the past five years, he has played a key role in steering parts of the Mohawk Hard Surfaces/Unilin business to new levels of success and increased revenue.  Cook’s experience also includes over a decade in key national leadership roles with Armstrong and time spent as GM for the residential builder group Hunter Douglas.

“Craig has a proven track record of leading teams so they excel at servicing their customers,”said Jamie Byrne, senior vice president of Mohawk Hard Surfaces .  “We are extremely confident that our retailers in the Southeast region will receive excellent service and support from Craig, helping them increase their revenue.”