Metroflor has appointed two district sales managers to accommodate growth in key territories.

Jeff Berl was named Northeast District Sales Manager. Berl was most recently with Armstrong World Industries as Retail Strategic Account Manager in the New York/New England marketplace, and previously held a variety of sales and management positions with Fausfloor and Milken & Company.

Jeff will assume responsibilities for Metroflor distributors Apollo Distributing Co., L. Bornstein & Co., J.J. Haines & Co., and Wheeler Floors. 

In the Southwest region, Matthew Fooshee will assume the position of Southwest Sales Manager, responsible for Reader’s Wholesale Distributors and Adleta Corporation. 

Previously Fooshee served as Business Manager for HPS North America, Design Consultant for McCoy Floorcovering, and Account Manager for Bolyu Contract. He also worked with Bentley Prince Street and FreeFit. Fooshee will relocate from Houston to Austin, Texas to be more centrally located for the territory.

Said Russ Rogg, president and CEO of Metroflor, “We are confident that Jeff and Matthew will do a wonderful job with these customers within our fine sales team, as we continue to expand our LVT business within the Northeast and Southwest markets.”