AmericasMart Atlanta has unveiled a mobile market app designed to give its customers optimum connectivity with maximum functionality.
The introduction follows more than two years of research, design and development to create a digital environment scaled to the unique needs and demands of buyers and sellers doing business daily, and across the 14 annual markets staged within AmericasMart’s expansive 7.1 million-square-foot campus.
The new AmericasMart mobile app delivers an enhanced customer experience by making it easier for buyers to discover and explore new and existing exhibitors, categories, lines and products and to make note of Market events and promotions. It allows buyers to browse exhibitors by floor map or in a list, and enables them to record favorite lines and categories, and to plan, organize and manage Market details to optimize their AmericasMart visit. Functionality enhancements will emerge over the next 12 months as the mobile app expands in scope and scale.
“The transformative power of this app is limited only by the boundaries of technology, which in our execution is virtually limitless,” says Jeffrey L. Portman, Sr., president and chief operating officer. “This elevates the experience of doing business here to a level of unfathomable convenience and efficiency.”
Key functionality of the free app includes:
• Comprehensive search tool encompassing exhibitors, product lines, categories, events and services
• Enhanced exhibitor digital showrooms with logos, descriptions, product lines, categories, images, services and contact information including social media links
• Dynamic floor plans allowing buyers to easily navigate the campus, floor by floor
Another addition is a built-in augmented reality scanner, which allows buyers to easily connect to exhibitor information, pinpoint their location on campus, and add exhibitors and events from on-campus printed materials and signage to their Market Plan scheduling tool.
The new the mobile app, in tandem with the enhanced AmericasMart Atlanta website and free Wi-Fi throughout the campus, means that buyers and exhibitors are now more connected than ever. They will benefit from an enhanced online experience at www.AmericasMart.com, which also features expanded exhibitor profiles, searchable content, new floor plans, and Market Plan accounts.
The app is now available on the Apple App Store and Google Play.