Mohawk Names Floorscapes and ColorCenter Retailers of the Year

Mohawk ColorCenter Retailer of the Year — Wayne Wiles Floor Coverings was awarded Mohawk’s Retailer of the Year within the ColorCenter category. Owner Mark Wiles is pictured here with Mohawk executives. From left to right are Jamie Byrne, Brian Carson, Mark Wiles, Jeff Lorberbaum, Tom Lape, Matt Kahny and Dennis Thiets.

Mohawk Floorscapes Retailer of the Year — Mohawk named America’s Finest Carpet its Floorscapes Retailer of the Year. Owner Carlos Ledesma and General Sales Manager Brian Bronson are pictured here with Mohawk executives. Pictured from left to right are Brian Carson, Jamie Byrne, Jeff Lorberbaum, Carlos Ledesma, Brian Bronson, Tom Lape, Matt Kahny and Dennis Thiets.

January 10, 2014

Mohawk announced the winners of the company’s National Retailer of the Year awards at its 2014 Solutions Convention. The awards recognize the top-performing retailer for both the ColorCenter and Floorscapes aligned retailer programs. America’s Finest Carpet received the top honor within the Floorscapes category while Wayne Wiles Floor Coverings was named ColorCenter Retailer of the Year. Owners Carlos Ledesma and Mark Wiles were recognized before industry leaders and their retailer peers at the prestigious Mohawk aligned retailer gala in Dallas.

“This year, it was an incredibly tough decision to select the winners because we had a very strong field of contenders,” said David Duncan, senior vice president of marketing and sales operations at Mohawk. “However, America’s Finest Carpet and Wayne Wiles Floor Coverings stood out from the competition. These two stores truly set the quality standard for the retail flooring business. Their associates are experts in all aspects of flooring, including product, marketing, service and installation. Both retailers are assets to their communities, and we are proud to include them as part of the Mohawk family.”

Mohawk uses various criteria to identify its Retailers of the Year. Primarily, the company looks for retail stores that are true ambassadors of the Floorscapes and ColorCenter programs and demonstrate an ongoing commitment to training, store standards, brand building, merchandising, installation ideas and community involvement. Mohawk’s National Retailer of the Year winners are selected from the company’s pre-selected regional winners.

America’s Finest Carpet, Floorscapes National Retailer of the Year

America’s Finest Carpet is well-known and well-respected in the Southwest Coastal Region. Ledesma currently owns three stores in Southern California with plans to add three more in the near future. Having been recognized as a regional winner four times in the past, America’s Finest Carpet is no stranger to success within the Mohawk aligned program. The successful retailer implements both traditional and web-based advertising to drive store traffic, and once consumers are in-store, they are greeted by a well-trained and customer-focused sales team to enhance the consumer’s buying experience. America’s Finest Carpet owner Carlos Ledesma points to his involvement in the FloorScapes program to as a key factor for his continued success.

“Mohawk has been instrumental in our store’s growth by providing us with all the tools necessary to succeed in today’s market,” said Ledesma. “It’s an honor to join the distinguished circle of Floorscapes retailers who have received this honor. We are delighted that Mohawk recognizes our efforts to grow the flooring business in southern California and provide the best flooring solutions for the people of San Diego County.”

“America’s Finest Carpet’s three-store operation is a picture-perfect representation of our vision for the Mohawk aligned program,” said Duncan. “Their commitment is inspiring and worthy of recognition. We are honored to name them as this year’s Floorscapes National Retailer of the Year.”

Wayne Wiles Floor Coverings, ColorCenter National Retailer of the Year

Wayne Wiles Floor Coverings, located in Fort Myers, Florida, has been in business for 63 years. Wiles is constantly improving and expanding his store’s business operations and is an integral part of his community. Always ahead of the curve, Wiles recently hired a media manager to extend his store’s reach by enhancing its online presence.

“Mohawk is our go-to source for all our flooring needs and being a ColorCenter makes it easy for us to exceed our customer’s expectations for the highest quality flooring products on the market,” said Wiles. This year marks Wayne Wiles Floor Coverings’ 10th year in the Mohawk aligned program.

“We consider it a privilege to grant Wayne Wiles Floor Coverings with this honor,” said Duncan. “Wiles and his team have successfully implemented an organization that aims for 100% customer satisfaction from start to finish. They serve as a true ambassador of the Mohawk brand and we are thrilled to include them in our elite group of ColorCenter National Retailer of the Year recipients.”