Surya released its spring 2014 catalog during the recent High Point Market in High Point, N.C. Featuring 752 pages, the latest catalog highlights the brand’s full range of coordinating product offerings, including rugs, pillows, throws, art and accent furniture, as well as recently introduced lighting and mirror categories.
Boasting more extensive product photography—including style shots for many collections—and enhanced product details, the in-depth customer resource has been thoughtfully architected to make it easy for designers, retailers and consumers to quickly locate products that meet specific lifestyle and budget needs, according to the company.
“Our customers are our most valued resource and it is our goal to find ways to help them simplify and grow their business,” said Satya Tiwari, president, Surya. “One of the ways we accomplish this is by constantly raising the bar in the presentation of our products so that customers are not only inspired to create beautiful living spaces but can find the information they need when they need it.”
Tiwari adds that more than 5,000 rug designs across multiple constructions and price points have been classified into 18 intuitive styles to help facilitate product discovery, while over 2,000 coordinating accessory choices provide almost limitless design options. An expanded Kids rug collection and integrated Indoor/Outdoor section that includes more than 600 rugs, pillows, poufs and art offer additional design flexibility. A Top Sellers section spotlights the brand’s 400 top-selling rugs, guaranteed to be in stock in 5x8 and 8x11 sizes, as well as the 140 top-selling accessories—all of which ship within 48 hours.
According to the company, a visual index that enables product search by category, color or designer simplifies product location. Rounding out the catalog are six trend boards, 10 color boards and 20 designer boards, each offering fresh and innovative ideas to streamline the merchandising and design process.