Beaulieu extends promotion
Beaulieu America is continuing its “Double the Rewards” promotion through the month of June.

Beaulieu America is continuing its “Double the Rewards” promotion through the month of June.

Also added to the promotion is the Bliss Healthy Touch carpet collection for sales in the month of June only.

"We’ve had such a tremendous response to our ‘Double the Rewards’ promotion that we decided to extend it,” noted Mike Amburgey, CMO of Beaulieu America.  “Additionally, Bliss Healthy Touch continues to be a hit with families, so we’re glad to add it to the program for June.”

Eligible dealers will earn a $400 American Express reward Card for every 200 yards of Bliss Perfection and Bliss Magic Fresh sold during May and June 2014 and sales of Bliss Healthy Touch sold in June 2014. There’s no limit how much dealers can earn during the promotional period, but they must register to participate with their Beaulieu representative. 

Bliss Perfection is Beaulieu’s newest carpet collection made with its proprietary Nyluxe BCF nylon fiber for softness, durability and affordability. It comes with Magic Fresh, 3M Scotchgard formulated for Beaulieu and a lifetime stain warranty 

The Bliss Magic Fresh collection includes some of Beaulieu’s most popular styles and colors, according to the compnay, all with the Beaulieu’s Magic Fresh built-in feature that reduces common household odors such as pet, smoking and cooking odors.

Bliss Healthy Touch has Beaulieu’s Silver Release antimicrobial treatment that inhibits the growth of stain causing bacteria, molds and mildew, according to the company.

Dealers must meet eligibility requirements and register with their Beaulieu America representative to participate. Details are at Promotion dates are now May 1 to June 30.