Surya has launched its first ever semi-annual sales event. According to the company, to help customers boost store traffic and drive accessories sales during the slower summer months, the rug and home accessories brand is offering a rebate for Surya sales orders written from Aug. 1 to Sept. 1.
This special promotion applies to all Surya categories, including rugs/rug pads, pillows, throws, wall decor, accent furniture, lighting, decorative accents and bedding, as well as clearance items, according to the company. To spotlight Surya products and promote end consumer engagement, the brand has created a multi-faceted POP program, which includes window clings, posters, banners, table tents and other eye-catching promotional pieces. Surya is also launching an integrated national marketing campaign across multiple channels to generate both industry and consumer awareness of the sales event.
“We understand that the summer season can be challenging for our customers and wanted to do something special to show our appreciation for their loyalty,” said Satya Tiwari, president, Surya. “This event is a great way for our customers to offer extremely attractive pricing on thousands of fashion-forward rugs and accessories while increasing sales revenue and attracting new business. We look forward to working with each of our customers to optimize this exceptional sales opportunity.”
To take part in the promotion, customers must register at surya/semiannualsale by Friday, July 18. There is minimal to no cost to participate and Surya will provide store sales associates with either online or in-store product training prior to the kick-off of the event.