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Breaking Flooring News

Tarkett Expands FiberFloor Portfolio

Tarkett logo
June 30, 2014
fiberfloor
Tarkett has expanded its FiberFloor line to include five new stone designs.

Tarkett has launched a newly refreshed FiberFloor portfolio. According to Kaye Gosline, creative director for Tarkett Residential, “Our research into the market trends told us that larger scale designs are gaining popularity so we developed five new big, beautiful stone designs with complex realism and authentic details. We added a refined rustic oak plank and expanded colors on two existing styles.”

According to Gosline, the new patterns bring a fresh look to the high-quality fiberglass-backed vinyl sheet product selection. The new designs will be available in the following collections: Lifetime, Magnitude, Easy Living and Fresh Start. 

New for Lifetime, Memphis was inspired by stained concrete configured as a traditional herringbone pattern. "The twist is the marriage of contemporary material and traditional design in oversized scale. Memphis is a show stopper and because it’s in Lifetime construction, it’s perfect for the toughest residential use or even light commercial.," said Gosline. With premium FiberFloor performance and five layers of protection, each of the new Lifetime floors is hypoallergenic, easy to clean and maintain without harsh chemicals and is certified for healthier indoor air quality.

Tarkett’s thickest, quietest version of FiberFloor—the Magnitude collection—has 10 new patterns. Design additions include Orleans and Camden.

Orleans adds some pizazz to travertine by formatting it into an elegant large scale diagonal. Blush, Warm Cream, Silver and Parchment are colors to work with almost any decorating scheme. In Magnitude construction, it offers the consumer upscale styling with luxurious comfort and warmth underfoot at an affordable price, according to the company.

Camden captures the sophisticated look of fine marble in a rectangular 12 x 24-inch offset pattern. In four natural shades of Pearl, Canyon, Sea Shell and Chestnut, Camden is sure to please discriminating homeowners who like tradition with a modern twist.

To round out the Magnitude update, two colors were added in the Barnwood design. The colors are rich Rustic Brown and modern gray called Weathered.

Nine new patterns have been added to the Easy Living collection, which is wear-scuff-scratch-indentation resistant as well as moisture resistant, according to the company. Easy Living now includes Miami, which features a highly visual tile with porcelain/ceramic banding, and Seattle, a unique mix of modular stones. “Miami is hot; complex yet simple and geometric yet organic. The trend of using wood looks in ceramic tiles led the design team to explore various options of formatting material in unexpected ways. The result is actually not at all what we originally envisioned but rather a really clever take on simple offset squares,” said Gosline. 

According to Gosline, each 18 inch square is made up of variable width rectangles of organic stones featuring different arrangements within the squares. Like its name suggests, Surf, Spice, Sand and Ivory are inspired by nature. 

Also new in Easy Living is a fresh modular design called Seattle.  Modular patterns remain popular because they are harmonious mixtures of a variety of stones and sizes which add fashion to any floor.  With its clean lines and simplistic beauty, Seattle is available in fresh Northwest inspired colors like Smoke, Shoreline, Warm Gray, Chestnut and Taupe. These easy-to-clean floors are ideal for kitchens, bathrooms and laundry rooms, according to the company.

A new wood design for the Fresh Start collection is Dakota, a refined rustic oak plank that offers a warm, quiet and comfortable floor with wear-scuff-scratch-indentation resistance.  It was developed around the trend for more refined rustic oaks in slightly wider planks.  Rich in character and detail, the colors are all-American classics like Nutmeg and Saddle plus a soft, modern Winter Oak.  Another addition to Fresh Start is a new color of the ever popular broken paver, Pompano.  Greystone is an earthy mix of fresh warm and cool midtones that will coordinate with a wide range of woods or carpet colors.  It’s aimed at bringing a bit of the outdoors into modern homes.

Each of the new patterns are designed with woven fiberglass, foam and tough, resilient wear layers that stand up to real-life water, moisture, scuffs, scratches and indentations, according to the company. They are FloorScore certified, have VOC emissions of less than 100 μg/m3 (TVOC after 28 days), and are phthalate free, contributing to better indoor air quality. 

In addition to FloorScore certification, Tarkett’s FiberFloor products certified asthma & allergy friendly by the Asthma and Allergy Foundation of America (AAFA) for loose-lay and glue-down applications.

For more information on Tarkett’s new FiberFloor patterns and designs, visit tarkettna.com.

KEYWORDS: flooring industry news

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