|Armstrong Floor Products was recognized with awards for digital marketing excellence from the Web Marketing Association Internet Advertising Competition and the Academy of Interactive & Visual Arts Communicator Awards.|
Armstrong Floor Products was recognized with awards for digital marketing excellence from the Web Marketing Association Internet Advertising Competition and the Academy of Interactive & Visual Arts Communicator Awards.
The Web Marketing Association Internet Advertising Competition (IAC) awarded Best Manufacturing Integrated Web Ad Campaign to Armstrong’s American Scrape Hardwood Collection landing page. To win this recognition, Armstrong Residential Flooring, eMarketing and eBusiness worked together to create an integrated web ad campaign to drive consumers from website, email, online advertising and social media to the new American Scrape Hardwood Collection landing page.
“A successful digital marketing campaign touches consumers no matter how they interact with the brand, whether via the website, email or social media,” said Residential eMarketing Manager Bronwynn March.
Just how effective was this campaign? By the end of June, 57% of landing page visitors clicked through to a product page (a significant increase over the average click-through rate for a product view page) and 13% clicked again to find a local retailer, according to the company.
Academy of Interactive & Visual Arts (AIVA) Communicator awards also recognized Armstrong with two additional Awards of Distinction: The Online Advertising & Marketing Silver Award for the Alterna Luxury Vinyl Collection microsite, and the Integrated Campaign Silver Award for the American Scrape Hardwood Collection business-to-consumer campaign.
“We competed against the best digital marketers in the industry and while these awards celebrate the success of our online marketing efforts, they also remind us to constantly improve our digital presence. We will continue to develop mobile and personalization capabilities to deliver the best experience to our customers," said Richard Milliron, global director, eMarketing.
For more information, visit armstrong.com.