Mohawk Launches 'Make Room for Mo' Webisode Series

This year, Mohawk introduced the world to “Mo,” a messy, four-legged yellow lab who serves as a regular correspondent on the nationally-syndicated "The Better Show" and has made appearances throughout the year at high-profile pet events. Now, Mohawk is launching Mo’s webisode series, "Make Room for Mo," to showcase the durability and cleanability of the company's SmartStrand carpet. The series, available for viewing on Mohawk's YouTube page, provides a humorous narrative of the daily struggles experienced by a family with young children and a mischievous dog.

“SmartStrand Unleashed is a multifaceted campaign designed to educate consumers on the powerful benefits of SmartStrand, a premium soft carpet with durability and stain resistant features that can stand up to the messiest of pets,” said Elise Demboski, vice president of creative services at Mohawk. “The ‘Make Room for Mo’ webisode series serves as a fun way to connect with dog-loving consumers by featuring the occasional plights associated with pet-ownership while simultaneously communicating the benefits of SmartStrand as a way to overcome some of those challenges.”