|Quick•Step's new "Style My Floor” digital tool.|
Quick•Step has developed and launched a digital shopping tool for consumers—Style My Floor.
“Studies show consumers conduct extensive research online before ever entering a flooring store. Because of this, Style My Floor is one more powerful way in which our brand supports the in-store sales efforts of our Quick•Step retailer partners," said Paij Thorn-Brooks, vice president of brand marketing for Unilin, Quick•Step’s parent company.
Style My Floor is a free digital application for use on hand-held iPhones, iPads and Androids. According to Thorn-Brooks, the Style My Floor app lets consumers realistically see on their hand-held device, in real time, what a particular Quick•Step floor would look like installed in any specific room of their home. Using augmented reality technology, Style My Floor displays a virtual Quick•Step floor over the room’s existing floor when viewed on the device’s screen. This allows the consumer to accurately envision what their room will look like with the new Quick•Step floor, before making a purchase.
In the same way a consumer holds up her iPad to take a picture of her living room, Style My Floor allows her to view the room on the iPad screen—but instead of her current floor, her eyes will see the Quick•Step product of her choice as the actual floor of that real living room,” she explained. “With simply the stroke of a key, she can try out as many different Quick•Step floors as she wants to—in real time. Quick-Step’s entire line can be viewed with Style My Floor."
Enabling a 360-degree view, the Style My Floor app shows details of each Quick•Step product. In addition, users can take photos, share images, find a flooring retailer, and order up to five real product samples of Quick•Step flooring free through the app. All with the simple stroke of a key on a handheld iPhone, iPad or Android in the comfort of the consumer’s home.
Style My Floor compatible devices include: Apple (iPhone 5, 5S, 5c / iPad Air / iPad 3) and Android (4.0 or above for optimal experience).
“Only the most artistic among us could ever accurately visualize in our minds exactly what different flooring choices might look like when installed in a particular room of our home,” she added. Style My Floor essentially puts an entire collection of Quick•Step flooring product samples into the consumer’s hands at home, and then gives the added bonus of letting the shopper see exactly what the new floor would look like installed in any specific room of her home. Style My Floor takes away the guess work usually involved in the process of selecting a new floor.
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