Beaulieu Expands Super-Soft Category
|Bliss Hypnotic, one of two additions to Beaulieu's super-soft category.|
Beaulieu America has expanded its super-soft category with Bliss Vivid and Bliss Hypnotic. Both products are companion textures made of Tryelle, the super-soft PET filament fiber that is made by Beaulieu.
“These products have a luxurious hand and unsurpassed durability,” said Randy Sanford, director of residential product management for Beaulieu. “Both Vivid and Hypnotic provide the perfect aesthetic combination of superior feel and beautiful visual that's the result of our new Tryelle yarn innovation."
Bliss Vivid is a solid color offered in 30 shades of nature’s neutrals, comfortable colors and trendy accents. Bliss Hypnotic has 12 hues accented by stone-inspired points of color to create a comfortable and inviting floor.
According to Sanford, both products have the company’s patented Magic Fresh odor reduction technology and are treated with a proprietary formulation of 3M Scotchgard soil and stain protector formulated especially for Bliss to ensure the home remains clean and fresh year after year and the carpet stays looking newer, longer.
Beaulieu America is shipping deck board samples to dealers now. Dealers are encouraged to see their Beaulieu representative for more details.
For more information, visit blissflooring.com.