AmericasMart Atlanta, which will take place Jan. 6 to 13, accelerates the integration of its Home and Rug collections with the commitment of Elk Group International to a new 10,000-plus square foot showroom. The expansive space will showcase Elk’s family of home décor, home accents, furniture and lighting lines—Dimond, Lazy Susan and Sterling—together for the first time.

The colocation of its lines allows Elk to simplify the buying experience for its large and diverse customer base, according to the company. Serving buyers from the home and design, gift, hospitality and e-commerce sectors, the company is now able to showcase multiple lines and collections together to meet the individual needs of its loyal customers. The new space’s location in AmericasMart’s Open Daily Home & Design marketplace also allows designers and retailers to source product from the lines during non-market times.  

According to the company, Elk selected AmericasMart for the expansive showroom because of the strength of the Market and the industry—leading access to buyers from the southeast and across the U.S. and the world.  

“We look forward to having the showroom as a vibrant component of our marketplace during our Markets and every day,” said Dave Savula, executive vice president of leasing.